In 2023 I was hired to construct a branding guideline for a candle company that takes a dog’s need in mind as well. By utilizing holistic, all natural ingredients and handmaking every candle the owners of the business wanted to ensure that their customer’s pets would not have any health issues around their products. Thus Furever Natural came to be.

They wanted the branding to be calming, dog-focused and professional. Their vision was to have a look that speaks to the carefully crafted nature of each product and to ensure that the tone still came across as warm and inviting. I was challenged to keep in mind that their dream was to take this business and eventually open a kennel and safe-space for any dog parents in their local area. So, the branding had to be incredible flexible for multiple outlets of media.