Ghost
Role: Creative Conceptor
Delivered: Fully functional (and legal!) concept for an interactive brand pop-up
The Ghost brand is a lifestyle sports nutrition brand that is known for its innovative products and the mantra "be seen." It is the world's first lifestyle sports nutrition brand. The brand aims to provide high-quality supplements and products to help individuals achieve their fitness and wellness goals.
For this concept, I took the mantra “be seen” and really leaned in. I wanted the brand to embrace its core and get the excitement for a fitness based lifestyle out in the open. The pop-up was designed to be 100% for the passerby. It is useful, supportive and encouraging all while being out of the way.
The Fit Stop
Ghost’s Fit Stop is designed to mimic two things, a pit stop for vehicles such as in F1 or NASCAR and a support table similar to those set up in marathons. The pop-up is a short turn off of the McCarren Park Track in Williamsburg, Brooklyn. All are encouraged to check out the inner retail area and spray their mark on the ‘Make Your Mark’ wall up top. But, if they’re not interested, water and high-fives are given free of charge at the support table.
