Moon Juice’s unique approach to branding is what sets it apart in the wellness community. Their dedication to whimsical language and a holistic ‘magic’ has earned them a stay in the beauty industry. They approached me with the hopes that I could assist them in realigning one of their newer products back into the scope of their loyal customers.

The challenge here lies in the effort to get this product to stand out from its brothers and sisters on the Moon Juice shelf while also establishing itself as a hot new product. I approached this challenge by bringing the product back to what Moon Juice is well-known for, its gorgeous, magical gradients while elevating it with a brand new dieline.