A professor of mine reached out to me with a client that he believed I could assist. The client, PUMA, was in the process of developing an app that utilized AR technology to display an assortment of information through a simple phone scan of a piece of merchandise.

They wanted a completely new look under the PUMA family umbrella that also embraced this technological advancement. Thus, my professor, his partner and I began developing an entire look book for PUMA’s new groundbreaking app experience.